World Pulse connects and empowers more than 50,000 women in 177 countries. I was asked to help them refine their own message.
World Pulse is a forum for women to share resources, launch movements, start businesses, run for office, and tell their stories. Starting in 2019, I’ve helped World Pulse update and refine the country page content on their website with an eye for keywords and sensitivity to individual cultures and country needs. Each country page uses a similar template for copy, so the challenge was to capture the unique endeavors of women in fifteen different countries while keeping to the same format and calls-to-action. The copy I’ve created for handful of pages is below.
The Voices of Australia
The women of Australia are working to increase women’s political participation, reduce widespread violence against women, and address the impact of climate change in Australia.
Now, on World Pulse, the women of Australia connect to increase women’s political involvement. They connect to advocate for the protection of women and disenfranchised communities. They connect to find solutions to climate change.
Read women’s stories. Celebrate women’s achievements. Create connections and support gender equality.
The Voices of Bangladesh
Bangladesh ranks at the top among South Asian countries for its work to create gender equality. The women of Bangladesh are striving to increase the basic rights of women and improve their economic and political opportunities.
Now, on World Pulse, the women of Bangladesh connect to improve their economic skills and expand access to financial resources. They connect to increase access to educational resources for women and girls.
Read women’s stories. Celebrate women’s achievements. Create connections and support gender equality.
The Voices of Nepal
The women of Nepal are working to address their society’s obstacles to gender equality. They are focused on increasing school enrollment for girls, advocating for equal pay for equal work, and increasing access to quality healthcare.
Now, on World Pulse, the women of Nepal connect to increase access to education for girls. They connect to create quality healthcare for women. They connect to promote women’s wage equality.
Read women’s stories. Celebrate women’s achievements. Create connections and support gender equality.
The Voices of Nigeria
The women of Nigeria face many barriers to gender equality and many also live in extreme poverty. Nigeria surpasses India as home to the largest number of poor people in the world. Healthcare access, financial services, and education for girls and women are limited.
Now, on World Pulse, the women of Nigeria connect to expand education, health services, and economic power to themselves and their communities.
Read women’s stories. Celebrate women’s achievements. Create connections and support gender equality.