When Choice Financial needed a new communications campaign to match their revamped website, they chose craftwork creative.
Based in Fargo, North Dakota, Choice Financial has long been known as one of that region's most-trusted personal, business, and ag banks. In an effort to keep pace with their competitors and stay relevant to a younger customer base, they decided that they needed to speak with a fresh voice. I worked hand-in-hand with their marketing director and lead graphic designer to find new ways to communicate about very traditional products and services.
To garner attention at a regional banking expo, Choice created an eye-catching display banner which featured a simple, yet bold tagline.
Based in the heart of North Dakota farm country, the Walsh County Record is a target-rich platform for Choice Financial's print and online Ag Services advertising.
This simple ad appealed to that audience with relatable graphics, a catchy - but not twee - tagline, and, most importantly, the names and faces of the local bankers who serve the region.
This card appeared on desks in the Auto Loan department at Choice Financial branches around the region to promote a limited-time financing offer.
When customers are waiting for the next teller, the best way to get them thinking is with promotional copy that's minimal, clever, and relevant to their potential needs.
The banner ad above appeared on a roadside digital advertising display, promoting Choice to thousands of commuters moving through Fargo's I-94 exchange every day.
