I was eLuxury's senior copywriter and editor for two years.

How many ways can you describe a handbag? If business depends on it, there's no end to the colorful turns of phrase a person can dream up. Copywriting for LVMH's online retailer required not just industry knowledge, marketing savvy, and a keen eye for detail, but the ability to come up with fresh descriptors for the most in-demand luxury goods every single day.

As with most high fashion retailers, the flagship marketing pieces of the year were the fall and spring lookbook catalogues.

I would attend photo shoots, meet with buyers and marketers, and strategize with the graphic design team to help create both the catalogue copy and the coordinating email campaign materials.

I was responsible for all email marketing and website copy, as well. We made weekly website refreshes to reflect new products and trends, with complementary email campaigns to entice our customer base to indulge in the latest in fashion and beauty.

We often ran spotlight promotions for new brands. The marketing package would include a brand focus email, like the one above, a matching webpage, and well-placed banner and sidebar ads on the website.

To create all of theses assets, the lead graphic designer and I would first meet with the buyers and marketing department to determine their priorities. Then we would create the content, with multiple rounds of feedback and review, and were ultimately responsible for adding our respective creative work to the backend.