Western Montana Area Health Education Center (AHEC) is a service based at the University of Montana that strives to make quality healthcare and health science education more accessible to rural Montanans.

In 2013, AHEC launched a traveling physical therapy school program. To promote the new venture, they tapped Craftwork Creative to write, design, and print an informational brochure.

Because the brochure had to convey a huge amount of information to two separate audiences in a limited space, it was very copy-heavy. As such, real estate was at a premium, and word choice and content editing became vitally important.

In the space of a single, tri-fold brochure the we introduced potential PT facilities and PT students to the mission, benefits, requirements, and value of the Traveling Interim Physical Therapy Program.