Missoula Wine Merchants
Missoula Wine Merchants is a boutique wine shop whose ethos can be summed up in one line: Life is too short to drink bad wine. At its best, wine is so much more than a drink: It is an expression of a place and the people who live there. I love telling the stories of winemakers, their lands, and the fruits of their labors.
In October 2017, I joined the MWM crew in their mission to bring good wine to Missoulians' tables and, in doing so, help them enjoy the pleasures of sharing a fine bottle with friends and family.
I wrote the copy and created the visuals for this triptych of Facebook promotions that Missoula Wine Merchants ran over the long weekend after Thanksgiving in 2017. We saw a nice boost in sales and increased awareness of our product offerings as a result of running these promos.
Each month, I write tasting notes for a few of the wines we select to share with our Wine Club members. Beyond just how a wine tastes, I strive to share the stories of the viogniers who work the land and coax the best out of their harvests. Wine is so inextricably bound to the environment it comes from and the people who live there, and the stories of the houses enhance the pleasure of enjoying any wine, whether it costs $10 or $100. The more I learn about the art and science of winemaking, the more I realize I have left to learn!